For those of you who know the importance of writing your copy for SEO, don’t become too focused on injecting your key search terms so many times that the content becomes unreadable. By naturally including your terms throughout the copy on the site, you ensure that once someone gets there, you don’t sound like a robot.
Also, by using “semantic keywords” you can develop a variety of words that provide the same meaning around your core keywords.
If you are a divorce lawyer, for example, don’t say “divorce lawyer” every few words. Instead, use related terms like “family law” or “child custody.” This will help vary your content while allowing you to keep words that support your search efforts.
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